2022-07-28
Gas stoves refer to kitchen appliances that are heated by direct fire with gas fuels such as liquefied petroleum gas (liquid), artificial gas, and natural gas. Gas stoves can be divided into liquefied gas stoves, gas stoves and natural gas stoves according to the gas source, single stoves, double stoves and multi-eye stoves according to the stove eyes, and desktop stoves and embedded stoves according to the structure. my country has a large population base and a large number of consumers. As a necessary kitchen stove, gas stoves have continuously increased consumer demand and huge market potential.
In recent years, affected by the repeated epidemics and changes in the industrial cycle, the development of my country's kitchen appliance industry has been slow. In 2021, the retail sales of my country's traditional kitchen appliance market will reach 57.50 billion yuan, a year-on-year increase of 2.3%. As a segment of the kitchen appliance industry, the growth of gas stoves is weak. In 2021, the retail sales of gas stoves in my country will reach 4.6 million units, a year-on-year decrease of 14.6%; in 2021, the retail sales of gas stoves in my country will reach 3.45 billion yuan, a year-on-year decrease of 4.8%.
The upstream of the gas stove industry chain is the supply of parts and raw materials, including burners, tempered glass, stainless steel, igniters, valve bodies, etc.; the midstream is the production of gas stoves, mainly including desktop gas stoves and embedded gas stoves; the downstream is consumer The market is sold to end consumers through various kitchen appliance stores, large supermarkets, major e-commerce platforms and other channels.
According to the "2022-2027 China Gas Stove Industry Market Monitoring and Future Development Prospect Research Report" released by the Xinsijie Industry Research Center, at present, my country's gas stove industry is highly concentrated and the market competition is very fierce. Vantage, Fangtai, The four major brands of Robam and Midea account for more than 50.0% of my country's gas stove market. As a domestic gas stove brand, Vantage has won the favor of consumers with its quality. According to the annual report of Vantage, the total revenue of gas stoves in 2021 will be 1.39 billion yuan, a year-on-year increase of 37.8%. According to the annual report of Robam Electric, the total revenue of gas stoves in 2021 will reach 2.44 billion yuan, a year-on-year increase of 27.3%.
In response to gas safety issues, the state has continuously optimized industry standards to promote the standardized development of my country's gas stove industry. The "Household Gas Cooker" (GB 16410-2020) standard will be implemented on January 1, 2022. The "New Standard" further improves the standard content in order to adapt to the development of the gas stove industry and meet the needs of consumers. Include emerging products into the standard; increase the measurement requirements for harmful gases produced by gas stoves; reduce the consumption of gas by consumers.
On the whole, my country's gas stove industry is currently facing many challenges. For example, integrated stoves are in a period of dividends. Compared with traditional kitchen appliances, they can better meet the needs of consumers. The market penetration rate continues to increase, which limits gas stoves to a certain extent. market development. Industry analysts of Xinsijie said that in recent years, the concept of green consumption has been deeply rooted in the hearts of the people, and consumers' awareness of energy conservation and environmental protection has been continuously enhanced, and they will be more interested in energy-saving and high-efficiency gas stove products. The gas stove industry should adhere to consumer demand-oriented, improve product advantages, and solve current problems.